FUSION MARKETING – OUR WHY
Fusion’s purpose is to work with our partners to increase their sales in the national business events market.
We assist our partners to unpack their business to increase their sales & market share in the events market.
We are unique that we have strong established relationships nationally with the events market who know & trust us to work with partners we believe in – who do great work with people who have aligned values.
Through our extensive knowledge, networks & relationships with corporate & event managers, we work with our partners to identify their ‘Why’, ‘How’ & ‘What’ & Unique Value Propositions (UVPs) through a sales & events prism. We conduct a comprehensive business events sales & marketing audit process either as a separate project or as part of a larger project.
From the audit results, we tailor sales and marketing plans to achieve your objectives – whether it be increased awareness, assist companies to ‘get in the door’, increase sales, market share growth via various sales channels including digital & ‘old school’ sales channels eg, picking up the phone!
Fusion is a national sales & marketing representation agency that has ‘fused’ a boutique luxury collection of leading hotels, resorts & suppliers & Destination Marketing Companies (DMCs) to the business events market.
We offer our partners:
- Australian national sales representation
- Sales & Marketing Strategy
- Sales Training
- Sales coaching & mentoring
We are passionate about representing our market leading partner portfolio to our meetings and event clients.
HOW WE WORK
We are a national sales & marketing representative company specialising in the Meeting & Events market segment
We strongly advocate the new sales paradigm, ‘we don’t sell, our clients buy from us’
Our extensively developed networks and relationships are our core passion
We develop, nurture and manage relationships with meetings and events clients – each and every day and work together in partnership to achieve their event objectives
We understand that conference, incentives & events are a sales & marketing tool and the hotels, resorts & suppliers chosen must align with the company’s branding and objectives of the event. The fundamental experience of delegates taken offsite to reconnect with their colleagues & be re-energised & inspired can have a profound effect on teams for years to come to achieve their goals
For almost 20 years we have represented our hotel & venue selection to assist our meetings and events clients
We understand their drivers and build long – term valued relationships that stand the test of time
Our reputation of trust, integrity, timely responses & only representing leading luxury, bespoke resorts, luxury lodges & suppliers ensure we are a a trusted & preferred boutique sales representative to agents & corporate meeting planners.
MEETING PLANNER SUPPORT
We are available to come at meet you at a moment’s notice, offer ‘face-to-face’ service, tailored proposals, site inspections and familarisations. Let us help you delight your delegates with an amazing destination and remove the hassle for you.
WHAT DO WE DO?
All of our services are designed to increase business events market share for our partners across three main areas: Sales Representation; Marketing Consultation; Market Segmentation & Development.
We know meetings & events are high value, high expectations & logistically complex. With our expertise and care you are saved time while ensuring the event reflects your company brand and exceed your delegates’ expectations.
“I have worked with Mary-Jane over many years and in different capacities; initially as her client and later as her colleague. She has many exceptional skills and qualities, but I feel her commitment and her sincerity stand out and instantly you feel working with her is a good decision. One can be assured that she takes on products that she truly believes in, and she will do everything in her power to ensure that clients get the most benefit from these products. It’s always a pleasure to deal with someone who is so passionate, personable and hardworking, and I’m proud to have Mary-Jane as an extension of our DMS team, based in Melbourne.”
Mary-Jane understands a good strong working relationship starts from the ground roots with a casual face to face discussion. From here, each member understands the rationale, strategy and purpose which can strongly assist you with event planning as expectations will be easily met. I would highly recommend Fusion Marketing to event planners as a first port of call.
I’ve worked with Mary-Jane & Fusion Marketing for years and have learnt to expect only the best. Mary-Jane ensures that her clients are of high standard and offer exceptional product and service that she believes in and is proud to represent. The Fusion service always exceeds expectations., from her integrity, reliability and flexibility. It’s my pleasure to continue working with Fusion.
We are proud to have a continued long and successful partnership with Mary-Jane Devine and Fusion Marketing. Mary-Jane’s representation for The Byron at Byron has always been passionate and enthusiastic. It would be rare to find a representative that cares as much for her employers as she does for her clients. This is exactly the kind of person that reflects the true culture of our resort and our desire to ensure every conference is a wonderful success and every holiday, the perfect break.
Working with Mary-Jane at Fusion Marketing means we receive high level personalised service. Mary-Jane understands our business as a marketing agency as well as being well acquainted with our client list and their unique needs and requirements. Through Fusion Marketing we not only receive a property solution for our clients but a holistic destination and program response.
“Flinders Hotel as a conferencing destination attracts a large following of private corporate and off site events. Working with Fusion Marketing we have established a number of high quality repeat customers as well as a regular flow of new leads and referrals. Fusion Marketing is well networked for leads and understands the needs of our customers seeking a conferencing experience of the highest quality.”